New Area Proves Roaring Success

Since its opening 3 months ago the new extra product choice addition to our showroom in Bridgnorth has been a massive hit with our customers.

Our new area covers hundreds of ranges and thousands of product options from our quality assured manufacturers in Italy and Spain. In addition, hundreds of full size tiles are on display to give a taste of products the area has to offer – from 10x10mm glass mosaics to 1200×1200 giant porcelain slabs.

The extra choice products include 3D tiles, glitzy mosaics, swimming pool ceramics, industrial floor tiles, thin porcelain slabs, swimming pool construction systems, in short wall and floor tiles to suit any budget or requirement, whether domestic, commercial, bespoke or industrial.commercial bouncers wholesale

Full size samples are available in addition to 100×100 colour chip samples which are perfect for reference or for designer story boards.

There’s even a private meeting room for you to use with your designer or client complete with a 1200×1200 tile slab table and product reference library.

Is it porcelain or is it ceramic

Slaty Multicolour

Slaty Multicolour

This is a question we get asked quite regularly. Porcelain is a type of material used for some wall and most floor tiles, it is the hardest and most durable of all tile materials and is formed by firing pressed clay or clay dust at very high temperatures to “fuse” the body into a solid mass. Ceramic is a generic description of anything produced from clay or clay derivative products – for example tableware, tiles, insulators, sanitaryware – these can all be described as Ceramic but not all are Porcelain.

Four examples of different ceramics are earthenware, stoneware, porcelain and bone china. They can all be described as Ceramic but only those with a very low water absorption (the means of porcelain classification) can be called Porcelain.

So the answer to the question is it porcelain or ceramic is – if it’s a wall or floor tile it certainly is ceramic but if it’s a tile with a low water absorption it will be both Ceramic AND Porcelain.


Light Reflectance

Burgundy Stone

Burgundy Stone


The Equality Act (formerly DDA) guidelines on light reflectance have been specifically created to assist designers and specifiers in the design of public buildings to ensure that the building and layout does not discriminate against people with physical or visual impairments. Part of the Equality Act covers Light Reflectance (the amount of light reflected from a surface). This is measured on a scale of 0 to 100 where 0 is perfect black and 100 is perfect white. Typically the darkest black tones achieve 5 to 7 and the whitest white tones achieve 85 to 90.


People with visual impairments may have difficulty navigating within a space or locating important elements within that space (doors, stairs, switches, safety handles etc). LRV values enable specifiers to select products that offer a good contrast to the important elements within that room resulting in a space that does not discriminate against the visually impaired.


For smaller contrast areas (doors:walls, handrails:walls, switches:walls, sanitaryware:walls /floors etc) the accepted LRV difference should be a minimum of 30 points, for larger contrast areas (walls:floors, walls:ceilings etc) a minimum of 20 is sometimes accepted.


What is a wetroom?

Designer wetroom installation from the Renaissance Collection

Wetrooms are steadily increasing in popularity in the UK as they offer a contemporary minimalist look, and create the ultimate modern style statement for your home.

But what actually is a wetroom?

A wetroom by nature is essentially a completely waterproof bathroom, characterised by a a walk-in shower area with a floor the same level as the rest of the room. The room itself becomes the shower enclosure, often with a shower drain inset into the floor tiling.

In very simple terms a wetroom is created by coating the entire room with a waterproof coating and installing a suitable drainage channel into the floor. The room is then tiled floor to ceiling to create a stunningly practical water tight bathroom. As with any interior project consideration must be given to the technical elements of a wetroom installation and therefore we would always recommend you seek the necessary help and advice before commencing work on your dream bathroom.

Craven Dunnill stock a wide array of luxury wall, floor and mosaic tiles that can be combined together to create your desired finish. We also have in depth knowledge of the component parts that are required for preparing the wetroom prior to tiling and can offer advice on suitable drainage and waterproof membrane solutions.

Natural Stone or Porcelain. Can you tell the difference?

Instone Bone

Instone Bone Brick 150x75mm

You might be thinking should I buy natural stone or should I buy porcelain tiles. Can I tell the difference?……… and would my friends and family know the difference?….and after all is it important?

Well actually in appearance there is little or no difference any more. Porcelain tiles now look better than the real thing, they have the natural variation without the flaws and when it comes to keeping them looking good they are easily cleaned and you can maintain them without the need for special chemicals and sealers.

With the latest slate, quartzite and travertine tiles you will actually find that your friends will think you have the travelled the earth to find the most beautiful natural stone tiles sourced from a quarry in India.  In reality you went down to Craven Dunnill in Shropshire where you were spoilt for choice with the unrivalled selection of stunning glazed porcelain tiles. The staff were very helpful and explained the benefits of porcelain tiles leaving you informed and inspired.